A coffee table book created by Haymarket India Customer Work and Autocar India for the carmaker Mahindra & Mahindra has drawn strong praise in a recent review.

“Books of this nature tend to be unabashedly self-congratulatory. Autocar’s journalistic prowess has prevented that,” writes Prince Frederick in the Hindu, one of India’s top-circulating English-language newspapers. He also notes the “attractive”, “high-resolution” images throughout.

Haymarket India Customer Work, the Indian counterpart of customer agency Haymarket Network, was commissioned by Mahindra & Mahindra to tell the story behind its new sports utility vehicle, the Scorpio.

The resulting book – the Legend of Scorpio – was produced in just 60 days to be released in time for the Auto Expo motor show in New Delhi in January. The project was led by Joy Chaudhuri, creative editor of all Haymarket India’s automotive customer work.

The Legend of Scorpio is selling for 700 rupees at Indian bookshops.