Campaign India will now be part of the Campaign Asia network joining Campaign Asia, Campaign Singapore, Campaign China (in English), and Campaign China (in Simplified Chinese).
The new network has been created to offer more content from all disciplines, including advertising and creative, marketing, media, PR and digital, with dedicated news and video interviews, profiles and Q&A sessions featuring leaders and experts in each field and market. A sophisticated search function will let readers filter by market, keyword and brand to access relevant content.

The newly designed Campaign India site will feature in-depth news, analysis, breaking news as it happens, blogs and opinion pieces from adlanders and from our own editorial team.

The most significant addition to our new site is the Video section, which henceforth is going to be a regular feature on our website, featuring interviews, campaigns and feature stories. We believe Campaign India goes beyond the typical brief of being a trade magazine and therefore needs to exist beyond the confines of its print beginnings.

The newly designed site features a host of social media sharing tools, which will allow you to share your favourite photographs, stories and links on the Campaign India site with your friends and colleagues.

You can look forward to our redesigned daily news bulletin, that will feature the top stories of the day, Editor’s picks from the main line-up of news, opinions, blogs and galleries, and the latest headlines of the week.

Our redesigned photo galleries will feature up-to-date slide shows from the most recent industry events taking place in your city.

Our print feature ‘The Work’ has been reproduced for the online edition, and aims to be the advertising community’s one-stop guide for the industry’s creative showcase. There are a host of new sections that are going to be added on the site in the next one month. To begin with, we would love to get feedback from you on what you think of the new site.

Email us at editor@haymarket.co.in.

This simplified Chinese web site massively deepens the content Campaign offers to Chinese speaking advertising and marketing professionals both for free and via the new Chinese language subscription packages.

Readers can now browse or search a database of over 50,000 articles and reports covering the entire region on campaignasia.com, campaignsingapore.sg for Southeast Asia news, en.campaignchina.com for Greater China news in English, and campaignchina.com for Greater China news in simplified Chinese – all in a seamless online experience.

Alongside launching the Chinese language edition, the team has also introduced more ways to subscribe to Campaign: beyond a full subscription, which gives access to all the Campaign Asia-Pacific products on all platforms, customers can now subscribe to just digital editions (e-magazine and web site now; Kindle, iPad and iPhone apps when released), or they can subscribe to our web sites only to get unlimited access to our online content and archive, or they can subscribe to just our Chinese editions to get unlimited access to the Chinese language web site plus some articles from Campaign Asia-Pacific magazine, translated each month

The full range of subscription packages is now available at https://apac.haymarket.com/CampaignAsia/ or in Chinese at https://apac.haymarket.com/CampaignChina/.

The next step in the launch will take place when Campaign India is relaunched and brought into the new platform with a brand new look within the next two weeks.

For more information on the launch of Campaign Asia-Pacific, please go to campaignasia.com/campaignlaunch

From September 2010, all existing Media products, including awards, conferences and online, will carry the Campaign name and form part of a Campaign-branded network covering the Asia-Pacific region, India, the Middle East and the UK.

Campaign Asia-Pacific, which supersedes the fortnightly Media, will launch as an all-new, subscription-based monthly with a circulation of 15,000 copies on September 20 at the Spikes Asia Festival in Singapore.

This rebranding will make Campaign Asia-Pacific an integral part of a growing global network connecting the marketing, advertising and media communities across the world’s major markets and providing them with essential news, information and insight.

The portfolio includes the campaignasia.com network of websites, launched in June 2010, comprising a regional site and local sites serving the Singapore, Hong Kong, China and India markets. The sites deliver daily up-to-the-minute news and opinion, plus a searchable archive of more than 50,000 articles, case studies and research data.

News, video, podcasts, blogs, the latest creative work and user-generated content will form the basis of free content online. Premium content, available only to subscribers, will include all archived material, research and case studies.

Read the full story on www.campaignasia.com

ASIA-PACIFIC – Media.asia has been re-launched as campaignasia.com today to include five news sites and improved coverage of the entire region.

Five sites under the Campaign network from today onwards include a regional site, a site for Singapore and Southeast Asia, an english site for the Greater China region plus existing sites campaignchina.com (simplified chinese version) and campaignindia.in.

Campaignasia.com will continue to carry the biggest breaking news stories and awards updates in the region, along with features, and a large database of the latest campaigns and case studies. The new site also provides more content exclusive to each of the industry sectors, including advertising and creative, marketing, media, PR and digital.

Campaignsingapore.sg carries local breaking news, interviews, blogs, columns, research and features exclusively for the Southeast Asia region, including Singapore, Malaysia, Indonesia, Vietnam, the Philippines and Thailand.

Similarly, en.campaignchina.com (english version) delivers news, interviews, blogs, columns, research and features for Greater China, comprising China, Hong Kong, Taiwan and Macau.

Readers can navigate across the network by clicking on the country tabs across the top of the site.

Each new site will publish an email bulletin every day with the latest breaking advertising, media, marketing and PR news, blogs, campaigns and other content from its region. We will continue to issue a digital bulletin with a round-up of the region’s digital news and developments on a Friday. Click here to register for your newsletter of choice or simply to update your information.

In order to ensure continued provision of premium, exclusive content on the new network, articles will remain free for three days, after which they will move behind a paywall. Subscribers will gain unlimited access to the entire network of sites to filter and research a database of over 50,000 archived articles.

The existing Campaign China (simplified chinese version) and Campaign India sites has been added to improve the scope of the combined network of sites. Campaign China (simplified chinese version) will be relaunched in a new format towards the end of July to provide mainland readers with more in-depth content in addition to breaking local-market news. This will be facilitated by a new editorial presence based out of Beijing.

In true FinanceAsia style, the evening included a quiz, this time of the open-outcry kind where those who shouted the right answers first (or loudest) were awarded with a bottle of Bollinger.

FinanceAsia also pioneered an electronic lucky draw for the party. Guests were encouraged to send an empty text message to a specific number and, later in the evening, three lucky winners took home an iPhone, a Kindle and an iPad (imported from the US specifically for the occasion).

Photos from the cocktail party have now been uploaded to FinanceAsia website. Check out FinanceAsia’s special coverage, which includes a number of guest writers giving their perspective on the decade since we first launched our website and a reminder of some of our most read stories and awards.

“Books of this nature tend to be unabashedly self-congratulatory. Autocar’s journalistic prowess has prevented that,” writes Prince Frederick in the Hindu, one of India’s top-circulating English-language newspapers. He also notes the “attractive”, “high-resolution” images throughout.

Haymarket India Customer Work, the Indian counterpart of customer agency Haymarket Network, was commissioned by Mahindra & Mahindra to tell the story behind its new sports utility vehicle, the Scorpio.

The resulting book – the Legend of Scorpio – was produced in just 60 days to be released in time for the Auto Expo motor show in New Delhi in January. The project was led by Joy Chaudhuri, creative editor of all Haymarket India’s automotive customer work.

The Legend of Scorpio is selling for 700 rupees at Indian bookshops.

Haymarket Media Group will be an official supporter of the bid and drive support through campaigns in its consumer and business titles, including magazine FourFourTwo and fourfourtwo.com, both of which have a strong following in the UK and abroad.

Haymarket Network, Haymarket’s customer publishing agency, already produces the bid’s official site, www.england2018bid.com. The website offers the latest bid news, information on the bid process, how the public can support the bid as well as host cities profiles and a calendar of England 2018 events.

Cormac Bourne, director of Haymarket Network’s sport division, said: “this is a fantastic opportunity for Haymarket to support England’s bid to host the World Cup and really get our readers behind the 2018 team.”

Haymarket CEO Kevin Costello said: “Haymarket are in a unique position to offer access to both consumer and business audiences on a global stage which will be of huge benefit to the bid.”

England 2018 chief executive, Andy Anson, said: “We have already seen Haymarket’s expertise at work on the Bid’s official website www.england2018bid.com which has drawn traffic from across the world. This deal means we can look forward to working on a wider scale with them and it is significant that another highly respected English company with global reach has decided to get behind England 2018.”

The football magazine from Haymarket Consumer Media has already agreed six new licensed editions which have either already launched or are set to launch before the World Cup in South Africa this June.

The licensed print editions are in Bulgaria, Egypt, Hungary, East Africa and the Netherlands. In the US, FourFourTwo will be published in a digital format.

Together, these expand FourFourTwo’s already significant international reach by bringing the total of global markets in which it is published – including its original UK home – up to 19.

FourFourTwo will also be producing its Complete Guide to the World Cup in 15 new territories in a deal sponsored by Nike. This means that the Guide will now reach 33 territories in total.

In 16 of those, the Guide introduces the FourFourTwo brand to the local market for the first time. Those territories are Spain, Germany, France, Italy, Russia, Poland, Greece, Switzerland, Austria, Croatia, Czech Republic, Vietnam, India, Japan, Bangladesh and Iceland.

Alastair Lewis, Haymarket’s international licensing manager, said: “This year really is the year of FourFourTwo. To have signed six new licence deals for 2010 launch at this stage in the year really is phenomenal. It is testament to the growth of the FourFourTwo brand around the soccer-loving world, the strength and quality of the UK content and the global reach of the English Premier League that we have seen such growth.”

“With several more licence agreements under negotiation and a pilot issue launched in Italy this week I think this is going to be a very special year for FourFourTwo,” he added.

David Hall, editor of FourFourTwo, said: “We’re proud to be introducing FourFourTwo to so many new readers worldwide. As always, we can promise them that we’ll deliver our unique blend of unparalleled access, insight and humour in this landmark year for football.”

The launch of www.whatcar.ee builds on BPG’s existing partnership with Haymarket, which began in 2008 with the launch of whatcar.lv in Latvia – at the time, the first web-only licence of a Haymarket brand.

Tõnu Tramm, whatcar.ee chief publisher and former editor-in-chief of Auto Bild Estonia, says “The time is just right for a website of this kind in Estonia – the Estonian car market is going to revive after the recession as the number car buyers increase again.”

“Until now there was no buyer-oriented automotive website in Estonia. The What Car? concept is acknowledged as the best in the world today, and we are delighted to see that the first feedback from readers and car dealers is very positive.

“We see a great future for the whatcar.ee portal,” said Tramm, adding that the average Estonian car buyer will increasingly rely on the internet when seeking up-to-date and reliable information.

Andrew Golby, publishing director of What Car? at Haymarket, agrees that whatcar.ee will provide a unique resource for car buyers in Eastern Europe. “As the only motoring brand that is completely focused on car buying, What Car? has a tremendous opportunity in Estonia. We’re already in Russia, Latvia and Romania, and this launch further cements our expansion into Eastern Europe.”

Patrick Fuller, group publishing director of Haymarket Motoring and Motorsport, said: “We are excited by BPG’s expansion into another Baltic state. They’ve created another impressive site and are fast becoming leaders in their sector.”

The Estonian website is staffed by a team of experienced automotive journalists whose previous experience is chiefly with Auto Bild Estonia magazine.

SWINDON TOWN FANS

A sea of FourFourTwo branded shirts is expected to flood Wembley stadium when 35,000 Swindon Town fans arrive for the Football League One Play-Off Final on May 29.

The FourFourTwo-clad Swindon Town team made it through to the Play-Off on May 17 at the expense of Charlton Athletic.

FourFourTwo, the Haymarket football title, is two thirds into a three-year sponsorship deal with Swindon Town Football Club, which has to date attracted a host of special projects and sponsorship activities from the likes of EA Sports, adidas, Samsung and JJB Sports.

Their recent win over Charlton marked the Club’s fourth Sky Sports TV appearance in FourFourTwo-branded teamshirts.

Swindon Town will meet Millwall in the Play-Off Final on May 29.