Australia

Ad Spec PDF Downloads

For specifications related to online creatives please download the following PDF’s
Or refer to our FAQ section below.

  • Standard Specs
  • Newsletter Specs
  • Expandable Ad Formats
  • EDM Specs
  • Page Peel Specs
  • Interstitial Specs
  • Skin Specs
  • Atomic
  • PC Authority
  • 442
  • Pro Print
  • iTnews
  • CRN (please note; CRN skin specs are the same as iTnews)

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    General Ad Info
    If supplying Rich Media (.swf) please supply backup gif or animated gif (same file restrictions apply)

    For creative, submission and 3rd party adserving guidelines, please click here.

    Creative/Animation:

    • The animation should not contain strobing effects.
    • The creative should not disable fields or functionality on the site
    • The creative should not disable browser back buttons or force any plugins to be downloaded.
    • Creative materials must be provided at least 2 working days prior to the campaign start date.
    • Newsletter creatives cannot be implemented in Flash and are limited to GIFs/JPGs. (* NB. Vista Outlook does not allow animated gifs – it will only display the first frame of file)
    • Rich Media creatives should not contain sound unless it is click-initiated and pre-approved by Haymarket Media.

    Flash:

    • Creatives click through commands have to open the destination address in a new window
    • Insert the appropriate click ActionScript code into your Flash file.
    • The ActionScript code should look like the following:

      • on (release) {
      getURL (_level0.clickTag, “_blank”);
      }

      For more info on clickTags, go to: http://www.haymarketmedia.com.au/advertise/online/Macromedia_Flash_Trafficking_Guide.doc

    • Supply .swf as Flash up to version 9
    • Supply .swf within the file size limitations
    • Supply .gif backup file within file size limitations. (The SWF publish process allows for an animated GIF to be created at the same time.)
    • Supply URL
    • looping unlimited
    • Audio – user initiated only (please notify us prior to supplying)
    • Video – must be 3rd party ad served – contact your ad server for their specs and file size limitations

    GIF or JPG ad:

    • Supply .gif (animated or static) or .jpg within file size limitations
    • Supply URL

    Tips on reducing the file size of animated GIF ads:

    • reduce the number of frames in the animation (ie. inbetween movements)
    • reduce the number of colours
    • minimise the use of photo-like images in the animation
    • maximise the amount of flat colour used (ie. No colour gradients).

    All Haymarket Interactive advertising formats are compliant with Interactive Advertising Bureau (IAB) standards. For further information on IAB international online advertising standards, please visit www.iab.net/standards/index.asp